Jem is beautiful!

More purple than the colors looks on-screen... and most definitely prettier! It sparkles so nicely, I can stop looking at my nails. Love!

I was shocked that this polish chipped within two hours. I wasn`t doing anything with my hands that would have explained it. And by the following day all 10 nails were badly chipped. It also was hard to apply because it was thick and goopy (brand new bottle). Very disappointed. Color was ok.

I love Jem; just be aware that she`s very ,very close to Valerie. I ordered both -- but really don`t need two polishes so close in color!

This was the first Zoya polish I ever purchased and I immediately fell in love with both the color and the brand! It is soooo gorgeous in person, even better than online. I love it!!

I fell in love with Jem as soon as I saw it on my nails a few weeks ago. The color is simply gorgeous, the picture on the website simply does not do it justice. I love, love, love this color!

I absolutely LOVE Jem! She`s absolutely stunning in the sunlight, a gorgeous, super sparkly purple, and in low lighting she comes across as kind of a reddish-purple. She was shiny and opaque enough that I didn`t need a top coat (polish lasts forever on my toes) and I only needed one coat on my toes, and on my nails one coat definitely could have sufficed, but I added a second one anyway, and the top coat makes it POP! It went on smoothly and amazingly and this will definitely be my go to polish. Thank you Zoya! I`m in love!

This is a very pretty color. I give it four stars because in the bottle there were beautiful gold swirls but when applied, I did not see any gold at all. It just all disappeared.