This was the first Zoya polish I ever purchased and I immediately fell in love with both the color and the brand! It is soooo gorgeous in person, even better than online. I love it!!

I fell in love with Jem as soon as I saw it on my nails a few weeks ago. The color is simply gorgeous, the picture on the website simply does not do it justice. I love, love, love this color!

I absolutely LOVE Jem! She`s absolutely stunning in the sunlight, a gorgeous, super sparkly purple, and in low lighting she comes across as kind of a reddish-purple. She was shiny and opaque enough that I didn`t need a top coat (polish lasts forever on my toes) and I only needed one coat on my toes, and on my nails one coat definitely could have sufficed, but I added a second one anyway, and the top coat makes it POP! It went on smoothly and amazingly and this will definitely be my go to polish. Thank you Zoya! I`m in love!

This is a very pretty color. I give it four stars because in the bottle there were beautiful gold swirls but when applied, I did not see any gold at all. It just all disappeared.